Canberra: exceeding expectations - and results - by 300%
Think of Australia's top attractions, what do you think of? Easy. The Sydney Opera house, Bondi beach, Ayers rock, the Great Barrier Reef. Now, think of Canberra's attractions. Um'¦
Boring. That's how most people perceive Canberra. So Australian Capital Tourism tasked Maxus Australia with shifting perceptions to help increase tourist numbers to the capital - you did know it was the capital, right?