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Why I’m finally a feminist – and it’s all good

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Why I’m finally a feminist – and it’s all good

By Tamsin Ward, Associate Global Marketing Director

It feels very strange to write about something I am so passionate about, that is so intrinsic to everything in my life, when it wasn’t even something that I remotely considered a few months ago….

Will IBM Watson’s voice-activated ads change how consumers connect with brands?

Will IBM Watson’s voice-activated ads change how consumers connect with brands?

By Tom Kelshaw, Metalworks Director of Technology

What’s changed? Odds are – substantially – you don’t click on ads. For some, odds are they don’t even see the ads, or are taking steps never to see ads. Is the issue that the…

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